Privacy Policy

Last Updated: July 2, 2025

1. Introduction

At A Style Set ("we," "our," or "us"), we are committed to delivering engaging and innovative digital experiences across our range of services, including style quizzes, content platforms, community features, and marketing programs. This Privacy Policy explains how we collect, use, share, and manage your information when you interact with our website and related services.

2. Information We Collect

We may collect the following categories of information:

  • Personal Information: Such as your name, email address, or other contact details you provide through forms, quizzes, surveys, or other submissions.

  • Behavioral and Technical Data: Such as your quiz responses, engagement metrics (e.g., time spent on pages, scrolling behavior, clicks), device type, IP address, browser type, and usage data.

  • Cookies and Similar Technologies: We use cookies, pixels, and similar tools to collect and store information about your interactions and preferences.

3. How We Use Your Information

We use your information for a variety of business and operational purposes, including:

  • Providing, personalizing, and improving your experience across our digital properties.

  • Customizing content or quizzes based on your location or preferences.

  • Analyzing user behavior and trends to inform our content and service development.

  • Conducting internal research, generating insights, and creating audience segments.

  • Facilitating communications and marketing, including targeted advertising and promotional emails (which you can opt out of).

  • Licensing, sharing, or selling user data and insights to third parties—such as advertisers, media agencies, consumer brands, or business partners—where permitted by applicable law.

  • Complying with legal obligations and protecting our legitimate business interests.

4. How We Share Your Information

We may share or license your information with:

  • Business Partners and Affiliates: For marketing, analytics, or collaborative service development.

  • Third-Party Service Providers: For services like website hosting, analytics, email delivery, or advertising support.

  • Advertisers and Ad Networks: For personalized advertising and marketing campaigns.

  • Buyers or Investors: In connection with a corporate transaction such as a merger, acquisition, or sale.

  • Others: At our discretion, consistent with applicable law and your privacy rights.

5. Data Retention and Minimization

We retain personal information only as long as necessary for the purposes described in this policy or to comply with legal obligations. For example, we do not store IP addresses used solely for country detection beyond that purpose.

6. Your Choices and Rights

Depending on your jurisdiction, you may have rights to access, delete, or correct your personal data. You can opt out of promotional emails by following the unsubscribe instructions in those emails or by contacting us directly. If you are a resident of certain jurisdictions (like the EU/UK or California), you may have additional rights, such as the right to object to certain processing or to request data portability.

7. Legal Bases for Processing (EU/UK Visitors)

For visitors from the EU or UK, we process personal data:

  • When it’s necessary for the performance of a contract (e.g., delivering quiz results).

  • Based on our legitimate interests (e.g., understanding audience behavior, customizing user experiences, ensuring security), unless those interests are overridden by your data protection rights.

  • With your consent when required (e.g., for sending promotional emails or using non-essential cookies).

8. Security

We use reasonable and appropriate security measures to protect your information, but no system is 100% secure. We cannot guarantee the security of your data.

9. Advertising and Third-Party Services

This site partners with CMI Marketing, Inc., d/b/a Raptive ("Raptive") to deliver advertising services, which may involve the collection of data from your interactions with our site. For details on Raptive’s practices, visit: Raptive Privacy Statement. We may also work with other third-party services to facilitate analytics, advertising, and content delivery.

10. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect or sell personal information from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted with a new "Last Updated" date. Your continued use of our services after such updates indicates your acceptance of the revised policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact us at info@astyleset.com.